As a practising professional and/or store owner, you have probably considered investing in business card printing at one point or another. Perhaps you heard it was a good idea from a friend, or maybe you have seen these contact reminders used by other businesses and thought that it would make sense for you to use them too.
Well, you are right to be interested in business card printing because it can be a really big boost for your business in terms of getting your name out and making sure people remember it. Even thought everything is digital nowadays, this tangible little thing can be a really powerful marketing tool for you. Let’s take a look at 3 reasons you ought to invest in business card printing for your enterprise.
1. Convenience
A popular benefit of business card printing is that the product they product is small and highly convenient for people to hand to one another. The whole point of these little reminders is that they can fit easily into a wallet, and some people even have special binders they collect them in for future reference.
Here’s a tip – see what other stores or public places will allow you to leave a set of your reminders at their reception desk. This can be an excellent way to advertise in places you would otherwise be unable to.
2. Versatility
There’s so much you can do with business card printing that the possibilities are limitless! You don’t just have to be limited to contact information – you can put all sorts of things on there including a small map showing the route to your store or even just a good joke.
Make sure you are strategic about what you put on there though, as throwing too much together will look messy and make people not want to pick it up – let alone read it. Think about what service you offer and what kind of decision process goes on in the mind of your target market.
3. Longevity
Another great advantage of using business card printing to help promote your enterprise is that they don’t disappear in the same way other advertising methods do. A TV or radio ad is going to have a limited run or need you to keep paying to renew them – an informational reminder in someone’s wallet or on their fridge never needs to be renewed.
As long as you don’t move to a new location and change contact details, your business card printing should remain effective forever. In fact, someone having an old informational reminder for your enterprise in their wallet lends more credibility to you since it looks like you’ve been trusted for a long time.
A final tip…
When you are investing in business card printing, remember to keep the design congruent with your existing branding and use them as a part of your overall branding strategy. While they will work well in isolation, they will work even better when they are harmonised with a broader outreach strategy that’s going to draw customers from several different areas as well as reach customers at multiple different engagement points so that they always have your name in the back of their mind.
Generating this kind of mindshare is one of the most useful ways to leverage business card printing. Hopefully the above information has given you insight into the benefits of using this strategy.